![]() It's a simple idea, applied in an unexpected place in the case of Cuties. One clementine fruit (about 74 grams) contains the following nutrients: 35 calories. Clementines also contain micronutrients such as potassium, folate and thiamine in each serving as well. Just as people have long asked for a "Kleenex" instead of a tissue, they are starting to ask for "Cuties" when they mean mandarins.Ĭuties reflect a defining reality of the American consumer experience: Convenience sells. Clementine nutrition is low in calories but loaded with important nutrients like fiber and vitamin C. Techniques once reserved for promoting consumer products have now made their way into the produce section. The rise of Cuties heralds the arrival of big-money marketing in a tradition-steeped corner of American industry. The navel orange, after reigning supreme for decades, has a challenger. Evans the king of the Cuties, a brand of seedless, sweet and easy-to-peel mandarin that is storming the nation's fruit aisles and changing eating habits that span generations. "It's the largest clementine planting in the world," he said, smiling. From a hillock in the San Joaquin Valley, Berne Evans III recently surveyed a citrus grove that stretches as far as the eye can see.
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